What does the company do well? Overall, ZOHO SOCIAL is great because the dashboard is easy to set up, connects simultaneously with all major platforms, allows the user to monitor and generate analytical reports. Buffer would be a major competitor for free or low-cost social media automation. Buffer makes sharing and scheduling super easy [including the option to choose images for link shares], but they have not rolled out an analytics dashboard [still in beta testing], and any shares through Buffer are branded [ie: "shared by Buffer"] Sprout Social is the alternative for a more expensive, high-end dashboard. For beginners, there IS a learning curve, which means taking time out of your work day to sit through recommended webinars, and downloading long pdfs for basically each component of the website. ZohoSocial offers a simple tutorial for beginning Social Media marketers and those looking to improve and elevate their personal brand. With any web or mobile app, the user experience has to be as simple and seamless as allocated - ZohoSocial is very great at that.
What does the company not do well? ZohoSocial teases users with The Freemium Model. There is the initial trial period, then there is the expectation to pay [a very low] monthly rate. However, The user has the opportunity to extend their free trial by referring to potential users, writing reviews, and completing other incentives. We're talking up to 200 days of free usage. Ideally, I think it might be more beneficial to offer these incentives after the user has begun to pay for a monthly/yearly membership. This is the global problem with "The Freemium Model" in marketing. In theory, the user might figure out a way to use Zoho Social free for 100+ days, and then decide it's not worth paying for the service after being accustomed to free usage.
What do you wish you had known about the company before using? I just found out Zoho Social now auto schedules video for Instagram!! Eeek!!?