What does the company do well? Zoho Social has a lot of features for the price, whilst it doesn't have every feature imaginable in a social media management tool it has a lot for the price.
What does the company not do well? The UI for the product isn't fantastic, to be honest if you have used a Zoho product you will know a lot of their products leave a lot to be desired when it comes to the user experience. Zoho are very much focused on building features (which is great) but seem to spend very little time on a good user experience. A nice user experience makes a product like this so much more enjoyable to use.
What do you wish you had known about the company before using? The product lacks that wow feature. Buffer has the queue system, RSS feeds you can easily add to your queue. It makes it stand out. MeetEdgar has the calendar where content is evergreen and constantly posted out. Zoho Social is lacking that feature that makes you really feel like you need it.