What does the company do well? It's a very good alternative to much more expensive tools such as SEMRush or AHREFS. They're constantly working on improving their databases and offering training for their customers.
What does the company not do well? The interface is very loaded with commands, so you need to carefully study the tutorials in order to get started and really take advantage of the tool.
What do you wish you had known about the company before using? Nothing to mention here, really. We're using the tool on a weekly basis with very good feedback from our employees.