What does the software or service do well? The keyword ranking tool allows us to monitor all of the top search engines as well as regional listings. We have used it more to start tracking Amazon product rankings. The customer service has always been responsive and they seem to keep up with any SERP changes that may affect how their tracking works. We have been using them for several years and the longest we have seen is a couple days for them to update any tracking issues that were caused by any of the major search engines.
What does the software or service not do well? It would be great if they developed an Google Data Studios integration.
What do you wish you had known about the software or service before using? Pricing is based on the number of keywords multiplied by the number of keywords you are tracking. With a lot of clients this can quickly use up their "keyword units".