What does the software or service do well? AWR makes it easy to see at a glance how well my clients are performing. The overview is very easy to drill down into specific areas so I can further analyze keyword performance, view competitors, and see Google search volumes and CPC. Very intuitive and easy to use.
What does the software or service not do well? I would like to see more canned reports. The report builder is very easy, but it would be nice to have a couple high level dashboard reports available.
What do you wish you had known about the software or service before using? I did a lot of research before I chose this tool and have been using it for years. I don't think I would have needed to know anything first.