What does the software or service do well? This software feels like a natural extension of our workflow: by incorporating a calendar, it helps us keep social content relevant to real events in the client's world. The Loomly Ideas feature is great at creating prompts. We have a job title of 'visual content creator' so there's a smooth workflow where that person fills up the client's Loomly Media Library which is accessed by our writer to create posts from. I also really appreciate the ability to tailor a single piece of content to each network. This really streamlines things for us.
What does the software or service not do well? The Loomly Ideas feature is great, but also seems to be a little all over the place with what's featured. Maybe some sort of filtering would be useful to filter events by country.
What do you wish you had known about the software or service before using? The native Instagram publishing is still a work in progress.