What does the software or service do well? Great in terms of scheduling to multiple platforms, managing multiple accounts and following streams of content.
What does the software or service not do well? The ad functionality is not great. Analytics are not my favourite either.
What do you wish you had known about the software or service before using? We've really committed to this tool as it's our favourite publisher but we have better analytics experiences in other tools that offer publishing. So it's always a debate on whether we should continue with it just for a publishing experience.
Have you used a competitor to the software or service? If so, how does it compare? Yes, we prefer SproutSocial for Analytics. Prefer to go in-platform for the ad management experience.