What does Hootsuite do well? Hootsuite has been around for a long time, so I have a lot of confidence in their brand. I've been a user for a number of years, both personally and professionally, and think they have a great product. It's pretty easy to setup, use, and maintain. And it's nice to have three free profiles in the basic plan.
What does Hootsuite not do well? I think they probably lost a lot of users when they limited you to 30 scheduled posts in the basic plan. That was super annoying, and once that happened, I definitely started shopping their competitors.
What do you wish you had known about Hootsuite before using? Nothing. I've been using it for years and years, and overall, it's a solid product.
Have you used a competitor to Hootsuite? If so, how does it compare? I paid for a Smartequeue account rather than upgrading my Hootsuite account. I prefer Smarterqueue for a couple of reasons, two of which are because it recycles content automatically (the main reason), and they were also able to customize a small plan for my specific needs.