What does Braze do well? Braze is a great tool to build intelligent multi-channel campaigns (email, push notification, in-app messages) based on customer habits and behavior. Once you had connected your personal user data to Braze, you can build strong use cases, using the "Canvas", that allows you to easily build CRM funnels. You can plug Braze to different partners and easily extract the data to build your own Dashboards. The AB tests are really easy to conduct too, as braze offers multiples tools to build them efficiently. Braze documentation is well done and easy to use. Moreover, there is real support and our customer manager is really available and helpful.
What does Braze not do well? The email templating tool is not very developed for now, you don't have so many choices, so we are using an external tool to build our email templates.
What do you wish you had known about Braze before using? It's really important to think about your data architecture and how you want to import it into Braze before using the tool. This will really have an impact on your automated campaigns management.