What does SEMRush do well? Fairly easy to use. I mostly use the keyword magic tool to help me with researching search volume on keywords related to products and ingredients that we use in our nutritional supplement products.
What does SEMRush not do well? If you are a basic user, it can be very complicated to use. They need to have video tutorials for each section of the site showing you have to effectively use the software. Also, it makes me enter the password every time I login even though i click on save password every time. This is annoying.
What do you wish you had known about SEMRush before using? I would have like to known about competitor products that may be easier to use, although I do understand that this software is really designed for SEO professionals.
Have you used a competitor to SEMRush? If so, how does it compare? Only Google analytics which is much more complicated but does give more information. I greatly prefer SEM Rush to give me the basic search volume, competitor website statistics I am looking for and to discover related keywords to target in advertising campaigns.