What does Facebook Pages Manager do well? There are a lot of analytics and insights in FPM. You can find out so much about your audience, their preferences, and lifestyle. It's a great way to get to know the people who are interested in what you have to offer.
What does Facebook Pages Manager not do well? It's not intuitive. I often have to Google or look in the help section for where to find certain features. And sorting through the analytics can be daunting. I see why people pay others to do this for them.
What do you wish you had known about Facebook Pages Manager before using? I wish I'd known/knew how to use it better. I need some sort of 101 course to really learn the best features and be able to focus on what I need at this time rather than being overwhelmed.
Have you used a competitor to Facebook Pages Manager? If so, how does it compare? I've used other analytics tools, such as Twitter and Pinterest. Facebook definitely has the most information, but I just wish I knew how to understand it better.