What does Klaviyo do well? I love the ease of use of Klaviyo. It is relatively straightforward to understand how everything works, although the power behind it is amazing. It allows me to simplify setting up email flows (sequences) with pre-written content, which has saved me heaps of time! The price is on the high side in comparison to other platforms I have used in the past though.
What does Klaviyo not do well? So far I have been happy with every feature I have used. There are many more to discover, but for now, I can't give any negative feedback.
What do you wish you had known about Klaviyo before using? Nothing, it was all apparent to me before I started using the platform due to their website and emails I received.
Have you used a competitor to Klaviyo? If so, how does it compare? I have used Ontraport, MailChimp, Drip, iContact and Active Campaign. Klaviyo is the best platform for my current requirements and I have found it the easiest to work out and use. The cost is higher than all the others except Ontraport.