What does Zoom do well? Zoom makes cloud-conferencing pretty darn simple. With a free account, you can chat 1:1 for an unlimited amount of time, or with a small group for 40 minutes. This is especially great for virtual businesses where everyone is spread across the globe. With the paid account, you can host a meeting with up to 300 people, which is also great for virtual businesses who need to have longer conversations with a lot of people. Zoom makes recording very easy, and uploading to the web very easy. You can also schedule webinars and send reminder/follow-up emails directly through Zoom (more on that below). I also really like their interface and their tools.
What does Zoom not do well? My main issue with Zoom is their email templates. It's not easy to know how to edit them, and once you can figure that out, it's really annoying to modify any of the contents. As a small business, branding is really important. Yeah, we can add our logos and include some of the info we want, but editing these emails requires HTML knowledge. While I'm comfortable with editing HTML, there is no 'Preview' option so any changes you make are not apparent. As a result, we've generally stuck with the main template which drowns out any of the important info we have. A sleek, modern UI for editing email templates would make the overall experience rate higher.
What do you wish you had known about Zoom before using? Zoom definitely serves our business needs, for cloud conferencing and to host webinars. I wish we knew that the email templates were annoying to edit, but it's not the worst. If they could optimize that, I'd be happy.
Have you used a competitor to Zoom? If so, how does it compare? I previously used GoToMeeting/GoToWebinar. I prefer Zoom because it is one location for a meeting or a webinar instead of two separate instances to manage. I also found that if you update your Zoom package, you can keep your same webinar links. With GoToWebinar, if you already started the webinar, you can't leave and re-use the same link (this was at least 3 years ago, so that may have changed). I haven't found this to be the case with Zoom.