What does Wix do well? Wix’s backend and overall design are functional at the core. It's is simple and fairly intuitive. When they talk about drag and drop, they literally mean you drag and drop elements wherever you want them. They have tools, templates, and guidelines to help you design a site that you not only build but also literally see come together as you imagine it to look. Figuring out design, pages, navigation – all the basic elements of a website are straightforward to configure. If you’re going the website builder route, that’s exactly what you’re looking for.
What does Wix not do well? As their plans go up, they all remain more expensive than their main competitors – Weebly and Squarespace. And they remain much more expensive than setting up your own website with WordPress on your own hosting. At each stage, Wix doesn’t even allow unlimited bandwidth or file storage. Like other platform solutions, there are only so many features they can add natively to the platform. Wix has opened a Wix App Market to provide access to compatible 3rd party apps for Wix storeowners. It’s fine, but I found the apps to not be true apps. Instead, most all of them were just Iframes that were added to a new Wix page. But they still are not quite as seamless as I’d hoped. For example, adding the Etsy app doesn’t actually add Etsy functionality to your website. Instead, it adds an Iframe (ie, a window) for people to navigate your Etsy store while staying “on your website”.
What do you wish you had known about Wix before using? For the most part Wix gives a good impression from what you can expect from their service, it's clear-cut what you do and don't get and Wix Support definitely alleviates any questions you might have before you pay a single cent.