What does the software or service do well? The visual composer, offers both a calendar view and list view to easily organize and plan your social posts. Built in photo editor makes it easy to resize images for the best view and performance on various social media platforms. If you're using the professional version or higher the analytic tools are fantastic and really help you dig into your performance. The auto schedule feature is excellent if you've dialed in your peak audience and know when they are most likely to be online.
What does the software or service not do well? Integration with Instagram is still lagging behind the technology offered by other social media management tools. I utilize the free version for my smaller non profit clients unfortunately they no longer any analytic tools for the free version.
What do you wish you had known about the software or service before using? The learning curve for this platform is a little longer than others. In particular navigating and learning how to use some of the apps.
Have you used a competitor to the software or service? If so, how does it compare? I also use Later.com. Their Instgram tools are leaps and bounds ahead of the others!