What does Hootsuite do well? Hootsuite is an excellent social media tool for managing multiple accounts and working within a team approval process.
What does Hootsuite not do well? It has it's own link shortening tool- so if you're using Bitly this won't give you analytics.
What do you wish you had known about Hootsuite before using? I've never used the paid media integration but I wish I knew it existed as a part of the workflow.
Have you used a competitor to Hootsuite? If so, how does it compare? Yes, several, I think for teams and multiple channels this is the best tool around. I've been using it for 10+ years and find it very easy and useful.