Salsify is a product management and ecommerce platform that empowers brands to deliver consistent product experiences anywhere consumers choose to shop online. It features digital asset management, enhanced product content, and chat among others. It offers customized pricing plans and is best for brands that sell goods across multiple channels, including their own ecommerce sites.
Salsify Pros and Cons
Single platform for product information management
Steep learning curve
Lacks direct API integrations
Responsive customer support
Who Salsify is Best For
- Brands that sell products across multiple channels, including their own ecommerce sites: Maintaining product information, inventory, and product experience can be easily done through Salsify’s platform. Its digital asset management feature helps you centralize product information (pictures and content) across your sales channels and employ digital catalogs for your sales teams.
Salsify’s pricing is customized. Similar providers offer basic monthly packages that cost around $50 or less per user, while the more extensive plans have monthly fees that range from $100–$500 per user.
Salsify Alternatives 2020
Most ecommerce and multichannel businesses
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Salsify’s Product Experience Management (PXM) platform is purposefully built for a business’ digital shelf, which is a collection of digital touchpoints used by shoppers to: 1) engage with brands; and 2) discover, research, and ultimately, purchase products.
It combines product content management (which includes product information management and digital asset management capabilities) and a broad commerce system with actionable insights. Take a look at its most notable features below.
Product Information Management (PIM)
You can set up comprehensive and configurable workflows for channel-specific versions of product content. With PIM, you can easily empower sales teams through digital catalogs, centralize and improve product content internally, and publish to ecommerce and retail partner-websites with the click of a button.
Digital Asset Management (DAM)
Manage important elements of the product experience—product images, comparison charts, compelling copy, videos, and more. Salsify’s digital catalogs make it easy for brand and product managers to ensure that sales teams are using the best and most accurate content in the field.
This allows you to sell on the platforms where shoppers spend the most time such as Instagram, Google Shopping, and Facebook Marketplace. You can activate product content across each social media channel and combine marketing, ecommerce, inventory, and back-office teams in a single platform.
Enhanced Product Content
With Salsify, your content is connected to PIM, DAM, syndication, and analytics. Because of this, you can deliver engaging product experiences for every channel and every shopper without having to copy data or digital assets across systems.
You can integrate with your existing customer service chat tool for easy setup. Additionally, you can improve your product and marketing with insights from customer chats.
Summary of Salsify Reviews
As of the date this article was written (April 23, 2020), there are very few up-to-date Salsify reviews online. The updated reviews I read are mainly positive, with all of them commending Salsify’s digital catalog feature. Reviewers said that it has been helpful for storing all product content and information, making client management more efficient. They also shared that its customer service team is fairly responsive, adding that once they get back to you, they usually have the answer that you are looking for.
Meanwhile, some of the negative comments include the lack of direct API connections, its steep learning curve, and the need to contact support for feature requests. One user said that while customer service is helpful, he would like to be able to handle as much as he can by himself.
Salsify Frequently Asked Questions (FAQs)
Does Salsify offer a free demo?
Yes, it does. You may request a demo directly from its website.
What types of support does Salsify provide?
Salsify provides its customers with a knowledge base and training center available 24/7. Additionally, you can reach its support team by phone and email, with support tickets responded to within one business day.
Does Salsify have minimum requirements?
No, it doesn’t, as Salsify is completely web-based.
Our Top Ecommerce Software Picks
If you aren’t sure if Salsify is right for you, then this article on the best ecommerce platforms is a review of our top choices. Our team looked at a variety of software and narrowed our recommendations down based on price, ease of use, user reviews, and features such as payment processing, inventory management, reporting and analytics, additional sales channels, and integrations.