SBWire, by ReleaseWire, is an online press release distribution service that helps small and midsized businesses (SMBs) publish their content on media sites. It provides guide checklists when writing releases and helps increase exposure through multimedia content. Its pricing ranges from $59 to $299 per month, and it works best for nonprofits and small businesses that are new to public relations (PR) management.
SBWire Pros and Cons
Robust tracking of geotags
Lacks search engine optimization (SEO) features
Helps generate a lot of organic traffic
Does not offer media lists and traditional media outreach
Affordable even for small and mid-sized businesses
Who SBWire Is Best For
- Nonprofits: SBWire offers a straightforward and cost-efficient solution to nonprofits that want to get their press releases noticed online. Aside from utilizing ReleaseWire’s distribution network at a lower cost, SBWire also offers some of its services either for free or at a discounted rate.
- Small businesses that are new to public relations: SBWire offers an affordable solution to small businesses that want to jumpstart their PR efforts. While it does not offer the same advanced capabilities of other providers, including ReleaseWire, it gives independent and local businesses a chance to get their content discovered by making them available in key places online.
SBWire’s pricing is solely dependent on the number of monthly releases to be distributed: 3 Releases ($59/month), 5 Releases ($89/month), 10 Releases ($169/month), 15 Releases ($239/month), and 20 Releases ($299/month).
3 Press Releases Per Month
5 Press Releases Per Month
10 Press Releases Per Month
15 Press Releases Per Month
20 Press Releases Per Month
Want to check out our top-rated alternative? Visit eReleases.
SBWire also offers special pricing for those who want to distribute more than 20 releases per month. You may contact SBWire for more details on volume pricing.
Upgrade to ReleaseWire
As an add-on option, SBWire users who want to take their media relations efforts to the next level can upgrade their subscription to ReleaseWire, starting at $49 per release. ReleaseWire offers a larger and enhanced distribution network, including distribution to the Associated Press. Those who choose to upgrade will also get access to ReleaseWire CRM, a contact management solution, and ReleaseWire Hosted, a full-featured online newsroom hosting service.
SBWire Alternatives 2020
Press Release Distribution Service
Teams that need extensive support and guidance via industry-leading customer service
Companies that need the widest distribution for a low price
Businesses that want a professional review of their press releases before distribution
SBWire’s services focus on building and uploading content, as well as distributing and monitoring press releases. It also keeps subscribers on track with their PR efforts by providing a dedicated account manager to give one-on-one support and guidance. Some of its key features include press release optimization, uploading, and analytics.
Press Release Optimization
The SBWire dashboard incorporates a keyword suggestion tool that increases a press release’s discoverability. It also includes headline and content keyword analysis, which measures their performance compared to best practices. Its link analysis tool, meanwhile, analyzes outbound links, including link accessibility, anchor text usage, and linked text coverage.
SBWire helps increase release visibility by distributing multimedia content automatically to ReleaseWire Media Wire and in the user’s ReleaseWire Connect company profile. Your multimedia content is made available across multiple platforms and is readily accessible for journalists.
All SBWire users have access to reporting and analytics. They can see easily which among SBWire’s syndication partners have included content lifted from their press release, including a direct link to the article if possible. They are also given information about their audience, including their location and engagement with the user’s content.
Summary of SBWire Reviews
There are no up-to-date SBWire reviews online as of the date this article was written (March 20, 2020). If you are a past or current SBWire customer, leave a review to help other business owners who are deciding whether or not to use the service.
SBWire Frequently Asked Questions (FAQs)
How can geotagging help the performance of my releases?
Content geotagging ensures that your press releases reach your target audience based on their specific locality or region.
Can I schedule when my release will be distributed?
SBWire allows users to automate or set a specific time when their press releases will be published to gain the most visibility.
What kind of multimedia content can I add to my releases?
SBWire lets users upload photos, videos, audio files, documents, and related links to their multimedia library. They can then later include these types of content in their releases to enhance the readership.
Our Top Press Release Distribution Service Picks
If you are not certain whether SBWire is right for you, this article on the 6 Best Press Release Distribution Services is a review of our top choices. In this guide, we looked at a variety of solutions and narrowed down our recommendations based on cost, word count, formatting, reach, and customer service.