SEMrush is a search engine optimization (SEO) software designed to track keywords, give competitor insights, and plan keyword campaigns. Its features include analytics, advertising research, keyword research, and backlinks. In this article, we cover SEMrush reviews and pricing. Ready to get started? Get a free trial.
SEMrush pricing has four paid subscription plans: Pro ($99.95 per month), Guru ($199.95 per month), Business ($399.95 per month), and Enterprise (customized pricing). The main differences between the plans include the maximum number of keyword analytics reports per day, as well as access to premium features such as branded reports, historical data, and extended limits.
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*Annual plans are paid in full at the start of the billing cycle.
Add-on features are also available at an extra cost: Traffic Analytics ($200/month), Additional Users ($70 to $140/user/month), and Listing Management ($20/month).
Ready to get started with SEMrush? Get a free trial.
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Summary of Positive SEMrush Reviews
Users who gave positive SEMrush reviews said that it is ideal for companies who need SEO tools, but don’t have a dedicated SEO team internally. They said that it is user-friendly and simple to use. Users also mentioned great onboarding support from its technical team.
“I use SEMRush proactively and reactively for my clients. The feature set is robust and addresses SEO, PPC, and social media. There are also good reporting functions and online dashboards. There is also a robust blog and some great analyses that the company does with all of the data it needs to create its main product line.”
Summary of Negative SEMrush Reviews
Users who gave negative SEMrush reviews said that it has expensive pricing plans compared to competitors. They also said that it is not ideal for subdomains, and primarily works only for parent URLs. Additionally, while some users commended its ease of use, others said that they experienced a learning curve.
“SEMRush isn’t great for subdomains. If you search for a company that has a parent URL, you’re only going to get the parent URL’s results. This also isn’t as powerful as other tools I’ve used like BrightEdge. I wish it had more analytics to offer and a competitor analysis feature.”
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Check out the list below of some of SEMrush’s features:
- Analytics reports
- Organic research
- Keyword research
- Keyword difficulty
- Domain comparison
- Site audit
- Social media tracker
- On-page SEO checker
- And more
How can SEMrush users upgrade or downgrade their accounts?
SEMrush users who wish to upgrade or downgrade their accounts can contact the company’s sales team via phone or email to process the request.
There are no restrictions on the number of downgrades, but users might lose their existing projects. The data for their projects are stored 30 days after downgrading in case the user chooses to re-upgrade to recover their data.
Does SEMrush offer a money-back guarantee?
Yes. SEMrush offers a seven-day money-back guarantee on any of its subscription plans. To get a refund, users need to send the company a request via email or their contact form within seven days after signing up or renewing.
Here is a list of some of SEMrush’s popular integrations:
- HubSpot CRM
- Google Analytics
- Google Docs