Sendinblue is an email marketing and customer relationship management (CRM) software that helps businesses communicate with customers using messaging, emails, landing pages, chats, and ads. It enables users to create custom marketing workflows and run online and offline campaigns. It has a free plan, and paid plans start at $25 per month. It is best for small to medium-sized businesses (SMBs) and ecommerce sites.
Sendinblue Pros & Cons
Easy to set up and use
Limited third-party integrations
Useful features included in the free plan
Only has a few email templates to choose from
Responsive customer service
Who Sendinblue Is Best For
- SMBs that do not want to commit to a paid plan immediately: Sendinblue offers a free plan with useful basic features, allowing users to create marketing campaigns.
- Businesses that do not have a large email sending list: It offers pay-as-you-go email and mobile message credits that do not expire and can be easily replenished as needed.
- Ecommerce sites with high volume email sending requirements: Sendinblue’s premium and enterprise plans allow more advanced users to customize landing pages in their marketing campaigns.
Sendinblue’s pricing is divided into a free option and three paid plans that start at $25 per month. The main differences between the plans include the monthly email sending limit and access to premium features, such as a landing page builder, A/B testing, unlimited automation workflows, and dedicated infrastructure.
Email Sending Limit
300 per day
100,000 per month
1,000,000 per month
Marketing Automation Workflows
Facebook and Retargeting Ads
Advanced Open and Click Stats
Sendinblue also offers pay-as-you-go options for businesses that do not have a large contact list or do not regularly send emails and messages. Its email credits (5,000 to 1,000,000 emails) cost $40 to $1,995, while SMS credits (100 to 10,000 mobile messages) cost €1 to €100 (approximately $1.18 to $117.77*).
One credit is equivalent to one email sent, and the credits do not expire. Users who choose this option can simply purchase additional credits or shift to a monthly plan anytime.
*Pricing for SMS credits is in euro only. The dollar conversion above is based on the current foreign exchange rate as of the date this article was written (October 8, 2020).
Sendinblue offers a free plan for users who are just getting started with email marketing. It comes with basic features and email support.
Sendinblue’s Lite plan is designed for new marketers who are ready to commit to a paid package. It provides you with the option to remove the Sendinblue logo at the bottom of your email.
This plan is the recommended solution for marketing pros who need more advanced features, such as multi-user access, send time optimization, and heat map reporting. It also comes with phone and chat support.
The Enterprise plan is made for marketers who need more customization options for their campaigns. It includes managed setup and priority support.
Sendinblue offers modules that include email marketing campaigns and broadcasts, email marketing automation, transactional email and SMS, and social media marketing. Here are some of Sendinblue’s most essential features.
Professional Email Marketing
Sendinblue allows users to create and design their own professional email campaigns. They may build a design from scratch or use any of Sendinblue’s ready-made templates from its template library. They can then add text, such as the contact’s name, using any of its advanced email personalization options.
Users who subscribe to the Premium and Enterprise plans get advanced reporting features that include geography and device reports, heatmaps, and advanced open and click reports. This functionality will help users assess the effectiveness of their online campaigns.
Sendinblue gives users the option to build their own custom automation workflows that can trigger actions, such as sending emails and SMS, organizing contacts into different lists, and updating information in their contact database. It also gives them the option to test two different paths using A/B testing.
Sendinblue Alternatives 2020
Email Marketing Software
Small businesses that need free email marketing software with automation, segmentation, and testing
Organizations that want email marketing campaign formats specific to promotions, events, or surveys
Ecommerce businesses that want email marketing software with insights like buyer intent and preferred products
Bloggers who want to send highly targeted content tailored to subscriber interests, location, and more
Businesses that want to launch user-friendly automated email campaigns that are subscriber- and time zone-specific
Established businesses with a large team and multiple lists that need advanced email marketing capabilities
Most Helpful Sendinblue Reviews
The majority of Sendinblue reviews online are positive. Most users find its updated version to be easy to set up and use. Many appreciate its good price point, robust email and SMS marketing features, and reliable customer support. However, there are some who suggested expanding its bank of design templates. Others complained about the slow loading of pages.
Ideal for email & text campaigns
“Sendinblue is ideal for sending marketing newsletters or email advertisements. It is capable of sending SMS text campaigns and integrates with the Gleam giveaway platform for instant email sign-up. It also has a drag-and-drop email template system that allows you to clone previous campaigns to quickly generate new newsletters.”
— Justin Germino
Limited number of templates
“I do not like the limited number of templates added to the Business plan. I think they can add more for the price paid for Sendinblue. That is the only thing I do not like about this tool.”
— Robert Nielsen
Sendinblue Frequently Asked Questions (FAQs)
What is a dedicated IP plan?
A dedicated IP plan allows users to send email campaigns using their own domain name and signature. It creates transparency with customers and helps users build a reputation based on their IP and domain name.
What payment methods does Sendinblue accept?
Sendinblue accepts credit card payments processed through Adyen. It also accepts payments made through PayPal.
Can Sendinblue help in creating newsletters?
Sendinblue enables users to create their own newsletters by dragging and dropping various design blocks straight into their emails. Users can customize their designs by choosing from the template gallery that contains text blocks, images, and clickable buttons.
If you are not certain whether Sendinblue is right for you, this article on the best email marketing software is a review of our top choices. Our team looked at various solutions and narrowed our recommendations down based on price, ease of use, list and segmentation capabilities, features, customer service, and user reviews.