Sendinblue is an email marketing and customer relationship management (CRM) software that helps businesses communicate with customers using messaging, emails, landing pages, chats, and ads. It helps users create custom marketing workflows and run online and offline campaigns. It costs $0 to $173+/month and is best for small to medium-sized businesses (SMBs) and ecommerce sites.
Sendinblue Pros and Cons
Robust email automation
No third-party integrations
Useful features in free plan
Difficult account setup
Responsive customer service
Steep learning curve
Who Sendinblue Is Best For
- SMBs: It offers a free plan that allows users to create marketing campaigns without committing to a paid plan immediately.
- Ecommerce sites: It allows more advanced users to create and edit landing pages in their marketing campaigns.
Sendinblue pricing is divided into a free option and four paid plans: Lite ($25/month), Essential ($39/month), Premium ($66-$173/month), and Enterprise (custom-priced). The main differences between the plans include the number of emails sent per month, and access to premium features, such as send-time optimization, landing page builder, unlimited automation workflows, and dedicated infrastructure.
$66 to $173
$59.40 to $155.70
*Annual plans are paid in full at the beginning of the billing cycle.
Sendinblue offers a free plan that comes with 300 emails per day and unlimited contacts. It includes access to an email designer as well as an email template library, email, and short message service (SMS) personalization, A/B testing, advanced contact segmentation, customizable signup forms, and sales CRM.
Sendinblue’s Lite plan allows users to send up to 40,000 emails per month. It has all the features of the free plan and allows users to send unlimited emails per day, provided it is still within their monthly limit. It is best for new marketers.
The Essential plan offered by Sendinblue comes with 60,000 emails per month. In addition to all the features in the Lite plan, it removes the Sendinblue logo from all emails. It also offers advanced reporting, such as geography and device reporting, heat map reporting, and advanced open and click statistics. It is ideal for growing businesses.
Sendinblue’s Premium plan comes with 120,000 to 350,000 emails per month, depending on the user’s preference. It offers more advanced features, such as send-time optimization, Facebook ads, chat, and retargeting ads. It also includes a landing page builder and a dedicated internet protocol (IP) address. It works best for marketing professionals.
The Enterprise plan is made for marketers who need more advanced features and comes with 10 or more seats. It includes all the features in the Premium plan as well as managed setup and priority support, a dedicated account manager, a dedicated IP infrastructure, and priority sending.
Email Marketing Software
Small businesses that need free email marketing software with automation, segmentation, and testing
Organizations that want email marketing campaign formats specific to promotions, events, or surveys
Ecommerce businesses that want email marketing software with insights like buyer intent and preferred products
Bloggers who want to send highly targeted content tailored to subscriber interests, location, and more
Businesses that want to launch user-friendly automated email campaigns that are subscriber- and time zone-specific
Established businesses with a large team and multiple lists that need advanced email marketing capabilities
Sendinblue offers modules that include email marketing campaigns and broadcasts, email marketing automation, transactional email and SMS, and social media marketing. It helps users with their marketing strategy and provides options, such as SMS, chats, landing pages, signup forms, online ads, and retargeting ads, among others.
Professional Email Marketing
Sendinblue allows users to create and design their own professional email campaigns. They may build a design from scratch or use any of Sendinblue’s ready-made templates from its template library. They can then add text, such as the contact’s name using personalization or use any of its advanced email personalization options.
Users who subscribe to the Essential, Premium, and Enterprise plans get advanced reporting features that include geography and device reports, heatmaps, and advanced open and click reports. This will help users assess the effectiveness of their online campaigns.
Sendinblue gives users the option to build their own custom automation workflows that can trigger actions, such as sending emails and SMS, organizing contacts into different lists, and updating information in their contact database. It also gives them the option to test two different paths using A/B testing.
Most Helpful Sendinblue Reviews
Those who gave Sendinblue reviews online like that it allows free plan users to send up to 9,000 emails automatically monthly. They like that marketing campaigns are focused on mobile users and that communications can be edited easily according to the user’s preferences. However, others commented that it has a steep learning curve, and may be difficult to use for new users.
Highly customizable campaigns
“Sendinblue is a service that allows you to carry out marketing campaigns by sending emails automatically to the email [addresses] of your choice. We users can edit the content of these emails according to our preferences. Another thing we like about this service is how cheap it ends up being”
Steep learning curve
“It is not very friendly for inexperienced users, so you need to have some knowledge in marketing to use the application correctly. It has limitations in terms of automated tasks for an email list. This makes it a little frustrating to set up features properly, such as auto reply. There is a possibility of certain errors and the application to stop completely, so there is room for improvements in its development.”
Sendinblue Frequently Asked Questions (FAQs)
What is a dedicated IP?
A dedicated IP plan allows users to send email campaigns using their own domain name and signature. This creates transparency with customers and helps users build a reputation based on their IP and domain name.
What payment methods does Sendinblue accept?
Sendinblue accepts credit card payments processed through Adyen. It also accepts payments made through PayPal.
Can Sendinblue help in creating newsletters?
Sendinblue enables users to create their own newsletters by dragging and dropping various design blocks straight into their emails. Users can customize their designs by choosing from the template gallery that contains text blocks, images, and clickable buttons.
Our Top Email Marketing Software Picks
If you are not certain whether Sendinblue is right for you, this article on the 6 Best Email Marketing Software is a review of our top choices. In this guide, we looked at a variety of solutions and narrowed down our recommendations based on price and features.