SmartMail is an email marketing strategy and automation service provider for ecommerce companies. It offers an all-in-one package that includes lifecycle emails, custom data integration, creation of automation rules, responsive template designs, and more. Its pricing starts at $500 per month. It’s best for small to mid-sized businesses looking for a fully managed email marketing service provider.
SmartMail Pros & Cons
Offers free consultation with a customized six-month roadmap
No free plan and trial
Implements a month-on-month payment system
Clients cannot choose just one email campaign type
Has mobile-friendly templates
Who SmartMail Is Best For
Businesses that prefer a fully managed email marketing service over individual campaigns: SmartMail’s “Done For You” service takes care of the strategy and implementation of campaigns at all stages of the buying process.
Businesses that do not want long-term commitments: SmartMail works on a month-on-month basis and does not force companies to commit to long-term contracts with them.
SmartMail’s pricing for its Done For You service package starts at $500 per month and scales up depending on the number of recipients and frequency of emails. It includes six types of campaigns: Welcome Emails, Cart Abandonment, Post Purchase Emails, Retention Emails, Replenishment Emails, and Win Back Emails. Visit SmartMail’s website for a free consultation and a six-month roadmap.
This email campaign consists of a set of triggered messages sent to new customers after they sign up to receive marketing material from a company. Aside from a “thank-you” message to the subscribers, there are also incentives for visits, informative content, instructions on finding the company on social media, and details for loyalty program registration.
SmartMail’s Cart Abandonment recovery email campaign is designed to recover lost revenue from visitors who have added a product to their cart but left the site without buying. Here, a series of timely and personalized messages are sent within 72 hours of abandonment with an incentive to help them complete the checkout process.
Post Purchase Emails
Once a customer buys something from an ecommerce platform, SmartMail initiates a series of transactional emails that includes a thank-you message, order confirmation, digital receipt, shipping details, coupons, social sharing buttons, product recommendations, survey, or prize draw. These emails are all geared toward building loyalty and engagement.
These targeted and triggered messages are sent to existing customers to increase their satisfaction and encourage repeat purchases. SmartMail collects data on customer behavior, segments email lists based on the level of engagement, and sends out tailored messages.
These triggered messages are sent automatically to customers based on the time they are most likely to reorder consumable products. Depending on the specific product or subscription, these emails can be scheduled a few weeks, months, or years after purchase.
Win Back Emails
Lapsed or dormant customers are the target of the Win Back Email Campaign. Customers in the segmented list are sent re-engagement emails that may include incentives to return, a simple message of appreciation, last-ditch or big-time deal, feedback, or opt-out emails.
SmartMail provides you with powerful email marketing tools to help you send high-converting, targeted emails to your customers. Here are some of SmartMail’s most essential features.
You can choose from SmartMail’s 35 responsive ecommerce email templates, which are suited for every type of campaign. These templates are also mobile-friendly and have been tested on more than 50 devices and email clients.
SmartMail’s editor will help you customize every element of your campaign. This way, you will be able to come up with professional-looking layouts with minimal effort.
You can integrate your customized template with any third-party email tool and shopping cart platform. SmartMail also works with custom-built shopping carts.
Behavioral & Lifecycle Emails
SmartMail sends out data-driven emails that are based on the buyer’s journey and level of engagement. These messages are sent out at exactly the right time when the customer needs them.
SmartMail Alternatives 2020
Email Marketing Software
Small businesses that need free email marketing software with automation, segmentation, and testing
Organizations that want email marketing campaign formats specific to promotions, events, and surveys
Ecommerce businesses that want email marketing software with insights like buyer intent and preferred products
Bloggers who want to send highly targeted content tailored to subscriber interests, location, and more
Businesses that want to launch user-friendly automated email campaigns that are subscriber- and time zone-specific
Established businesses with a large team and multiple lists that need advanced email marketing capabilities
Summary of SmartMail Reviews
As of the date this article was written (September 29, 2020), there are no SmartMail reviews available online.
SmartMail Frequently Asked Questions (FAQs)
What return on investment could I expect?
There is no fixed return of investment (ROI) because there are a lot of variables that need to be considered. However, most companies that work with SmartMail can expect an ROI that is at least 29 times their monthly payment.
How long does it take to launch a campaign?
Usually, it takes two to three weeks for a campaign to be set up and to go live. The setup includes cart abandon, site search abandon, an entry pop-up, and a complimentary welcome email series.
What kind of reporting does SmartMail provide?
SmartMail provides its clients with all the main metrics they want to see from their email marketing campaigns. These reports include percentage breakdowns and actual open rates, click-through rates, unsubscribe rates, and bounce rates. They will also be able to see conversion numbers on orders and revenue generated from each campaign.
If you aren’t sure if SmartMail is right for you, this article on the best email marketing software is a review of our top choices. Our team looked at various solutions and narrowed our recommendations down based on price, ease of use, list and segmentation capabilities, features, customer service, and user reviews.