SocialPilot is a social media management and marketing platform that helps users schedule posts and increase their brand awareness. Its management and analytics tools empower users to make data-driven decisions that help increase their social engagement. Its pricing ranges from $30 to $100+ per month. It works best for marketing agencies that manage multiple profiles, and for small business owners who want to improve their social media marketing campaigns.
SocialPilot Pros and Cons
Clean dashboard interface
Limited scheduling queue
Allows custom media uploads
Social inbox is not available for all users
Easy client onboarding
Analytics and reports are not detailed enough
Who SocialPilot is Best For
- Marketing agencies that manage multiple profiles: SocialPilot comes with client management tools that make it easier for marketers to onboard clients without sacrificing their security. SocialPilot allows users to manage multiple client accounts using the same dashboard, to ensure that they are managing social accounts efficiently.
- Small business owners who want to improve their social media marketing campaigns: SocialPilot’s interface is easy to understand even for beginning marketers. The platform streamlines posting and scheduling activities, which enables small business owners to balance their time between managing their business and engage their audiences through social media.
SocialPilot’s pricing is divided into four paid plans: Professional ($30/month), Small Team ($50/month), and Agency ($100/month), and Enterprise (custom-priced). The main differences between the plans include the number of team members, social media accounts, and posts per day, as well as access to premium features, such as white-label PDF reports and social inbox.
Looking for something less expensive? Check out Hootsuite.
*Annual plans are billed in full at the beginning of the billing cycle.
SocialPilot’s Professional plan allows users to add up to three team members who can collectively manage up to 25 social media accounts. It comes with a limit of 200 posts per day, and up to 2,500 posts can be added to its queue. Users can access their analytics reports via the web only. Its features include video posts, GIF support, multiple image pos, Canva integration, and Google Drive, Dropbox, and Box.com support.
The Small Team plan works for up to five team members who manage up to 50 social media accounts. It can publish up to 500 total posts per day, and users can queue up to 5,000 posts. It comes with the same basic features offered in the Professional plan. Users of this plan automatically gain access to a social inbox, where they can respond directly to comments on their posts. The plan also comes with client management tools that help eliminate concerns regarding credentials exchange.
Agency plan subscribers can add up to 10 team members to manage up to 100 social media accounts. It comes with a daily post limit of 1,000, and a queue limit of up to 10,000 posts. Users can enjoy the same features offered in the Small Team plan. Concierge setup is also offered to subscribers of this plan.
The Enterprise plan is offered for those who want a completely white-label SocialPilot experience. Users are free to customize their subscription depending on their requirements. They can also customize the number of users, posts, and social media accounts.
SocialPilot Alternatives 2020
Social Media Management Tools
Small businesses that want a comprehensive digital marketing agency with flexible services and competitive pricing
Has a free plan; premium plans starting at $29 per month
Businesses looking for a free, straightforward, and easy-to-use organic social media scheduler
Has a free plan; premium plans starting at $12 per month
Businesses requiring in-depth analytics and user insights
Starting at $79 per month
Reusing content to consistently post on Facebook, Twitter, and LinkedIn
Starting at $49 per month
Those using social with the goal of generating leads
Starting at $19 per month
SocialPilot offers tools that can help users manage social accounts easily. Its dashboard comes with team collaboration, publishing, reporting, and engagement tools that can help users streamline their social media marketing efforts. Its main features include:
Bulk Uploading and Scheduling
SocialPilot’s dashboard simplifies post uploading and scheduling by limiting it to a three-step process: upload, previews, and select account. Users are given the option to share a post immediately or to schedule its publication at a pre-selected date and time. They may also choose to publish the same post multiple times, to help increase its visibility.
Subscribers to the Small Team, Agency, and Enterprise plans are given access to SocialPilot’s social inbox, which helps them respond to messages, comments, and posts across Facebook Pages. Users can work as a team by assigning specific people to respond to specific messages and conversations. This helps improve response time to customers.
SocialPilot generates downloadable analytics reports that give users insights on their content performance. The reports contain data that can help users analyze their audience better, in order to help improve their communications strategies. SocialPilot also gives insights on the best times to post, by analyzing the user’s audience activities and online times.
SocialPilot’s client management tools help marketers add their client’s social media accounts to their SocialPilot dashboard without sharing their social credentials. This helps eliminate security concerns associated with sharing of passwords and other sensitive information. They can also onboard their clients simply by sending them an invitation link from within the SocialPilot interface itself.
Most Helpful SocialPilot Reviews
Most users who left SocialPilot reviews online reported that it has helped them increase their social media following. A lot of users like its scheduling feature, which makes it easy to upload content all at once. Some users, however, wished for improvements in the platform, including the addition of automatic alerts. Others also complained that its reports are not detailed enough.
Makes scheduling of posts a lot easier
“I love being able to not worry about my social media. I like how easy this software is to use. It makes my life a lot easier being able to schedule my posts. I am also able to analyze and monitor my social media performance. If anyone needs help to manage their social media and posts then SocialPilot is for you.”
Analytics tools need improvement
“I would like for the analytics to be deeper and have more information. I also dislike that sometimes, there are bugs and it doesn’t notify you about certain things that are important.”
SocialPilot Frequently Asked Questions (FAQs)
Can SocialPilot simultaneously post to all my social accounts?
Yes. SocialPilot’s scheduling tool, accessed through its dashboard, allows users to publish content to any of their connected social media accounts. You will be given the choice to publish a post to your individual social media accounts, or to multiple accounts at once.
Which social media networks does SocialPilot support?
SocialPilot can connect to the following social media platforms: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr, VK, Google My Business, and TikTok.
Can I access SocialPilot on my mobile device?
Yes. SocialPilot has a dedicated app suitable for mobile devices. You can download it on the App Store for iOS devices, or on the Play Store for Android devices.
How can I pay for my subscription?
SocialPilot accepts payments made via credit card. It also accepts PayPal payments.
Our Top Social Media Management Software Picks
If you are not sure if SocialPilot is right for you, this article on the best social media management tools is a review of our top choices. Our team analyzed dozens of tools to find the best ones to save you time and take a more strategic approach to social, and narrowed down our recommendations based on cost, features, and ease of use.