Sprout Social is an all-in-one social media management platform that centralizes social listening, publishing, engagement, and analytics. Its features include a Smart Inbox, content calendar, campaign tagging, listener insights, and cross-network group reports. It costs $99 to $249/user/month. It is best for businesses that are managing multiple social profiles, as well as those that are in need of robust collaboration and reporting tools.
Sprout Social Pros and Cons
Has an easy-to-use analytics toolset
Does not offer managed social services
Feature-rich and intuitive platform
Pricing is on the expensive side
Has a unified social inbox with advanced sorting capabilities
Has a free trial option that does not require credit card details
Who Sprout Social is Best For
- Businesses that need to manage multiple social profiles: Sprout Social lets you maximize social networks to build and grow your business online. Its solutions cater to key social platforms, namely Facebook, Twitter, Instagram, LinkedIn, and Pinterest. It allows you to perform cross-network publishing for seamless campaign execution.
- Brands and organizations that already have an established online presence: Sprout Social’s platform gives users access to robust collaboration and reporting tools that startups may not need. It offers advanced analytics to measure campaign success across all social channels as well as to optimize strategies.
Sprout Social Pricing
Sprout Social’s pricing ranges from $99 to $249/user/month. It also offers a scalable Enterprise solution for businesses that have customized social media requirements. The main differences between the plans include the number of social profiles, availability of add-ons, and access to advanced features such as automation tools, priority customer support, and custom URL tracking.
Number of Social Profiles
You have the option to add more social profiles as needed for $25/profile/month.
Aside from the 30-day free trial, you can also request for a free, customized demo to experience how the software works.
This plan has all the essential tools to manage your social media accounts. It allows you to connect up to 5 social profiles, and comes with a social inbox and a content calendar. The Standard plan also offers tasking and social customer relationship management (CRM) tools, paid promotion tools to boost Facebook posts, as well as group, profile, and post-level reporting.
Subscribers of this plan can publish, schedule, draft, and queue posts, as well as monitor profiles, keywords, and locations. You can also manage customer reviews from Facebook, Google My Business, and TripAdvisor. This plan is accessible via iOS and Android mobile apps.
The Professional plan lets you connect up to 10 social profiles. You get access to all of Standard’s features, plus the following: competitive and paid social network reports, incoming and outgoing message content tagging, custom workflows for multiple approvers, scheduling for optimal send times, response rate and time analysis reports, trend analysis for Twitter keywords and hashtags, and help desk integration.
Growing businesses that need more automation tools can choose the Advanced plan. While it also connects up to 10 social profiles like the Professional plan, it has more to offer. Subscribers get all the features in the lower plans, along with message spike alerts, a digital asset and content library, chatbots, saved and suggested replies, inbox rule builder for automated actions, custom URL tracking, and Twitter surveys.
This plan caters to large and cross-functional teams. It includes everything from the Standard, Professional, and Advanced plans, plus the following: 24/5 prioritized customer support, exclusive implementation and onboarding, advanced analytics, premier consulting services, social listening to gather emerging trends, brand influencers and competitive intel, and employee advocacy solutions.
I would consider Sprout Social expensive, especially since it is on a per user per month basis. However, if your company is looking for a complete social media management software, then this is a good option. Also, while the lowest plan costs $99/user/month, it is already packed with all the important social media management tools you need like content planning and publishing as well as monitoring and engagement.
Overall, I would recommend this software to businesses that are expanding their reach online. I encourage you to give it a try since it has a no-commitment free trial option that does not require credit card details.
Sprout Social Alternatives 2020
Social Media Management Tools
Small businesses that want a comprehensive digital marketing agency with flexible services and competitive pricing
Has a free plan; premium plans starting at $29 per month
Businesses looking for a free, straightforward, and easy-to-use organic social media scheduler
Has a free plan; premium plans starting at $12 per month
Businesses requiring in-depth analytics and user insights
Starting at $79 per month
Reusing content to consistently post on Facebook, Twitter, and LinkedIn
Starting at $49 per month
Those using social with the goal of generating leads
Starting at $19 per month
Sprout Social Features
Sprout Social’s features are designed to streamline social media engagement and social listening. The platform also allows you to plan, create, manage, and deliver social content. Below are some of its most important features.
I would describe Sprout Social’s dashboard as clean and intuitive. When you get to its main dashboard, everything is within reach. It displays your profile health and engagement—making social media monitoring a breeze. You can also connect all your social networks in one place to get a full picture of your campaign performance. If you need to access reports and other tasks, there is a sidebar that lets you navigate easily within the platform.
Smart Inbox is a built-in technology that lets you monitor and engage with your target audience across Facebook, Twitter, Instagram, and LinkedIn. It unifies all your social channels—allowing users to respond quickly as messages come in a single stream.
Through its sorting capabilities, you can easily prioritize your messages. You can tag, filter, and hide messages to organize them according to importance.
ViralPost is Sprout Social’s proprietary technology that optimizes scheduling and social posting. It analyzes your audience data to determine the specific time for authentic engagement—giving you the opportunity to provide more meaningful content at optimal times.
Reports and Analytics
Sprout Social generates various reports that are useful in making strategic business decisions. For instance, you can track engagement, impressions, follower/audience growth, video stats, demographics, top posts, and other parameters across one or multiple social networks. You can pull unlimited PDF/CSV exports as well.
It also provides task performance reports, engagement reports, competitor reports, among others.
Content Planning and Publishing
Its collaborative content calendar enables you to view and manage social posts across multiple profiles, networks, and campaign tags all in a single dashboard. It also has an advanced post scheduler that provides options for manual scheduling, automated queueing, and draft creation.
If you need to bulk schedule your content, you can simply upload a CSV file on its publishing calendar. Users can create and plan up to 350 messages all at once through this functionality.
Sprout Social has an asset library where you can upload, store, and tag images, videos, and text snippets—making it readily accessible when publishing or replying to messages.
Sprout Social integrates with the most popular social platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google My Business, and TripAdvisor. Aside from these, it also works with other third-party applications such as Zendesk, Bitly, Google Analytics, UserVoice, Feedly, and HubSpot.
Most Helpful Sprout Social Reviews
Most Sprout Social reviews found online are positive. Many users commended its analytics—providing them actionable insights based on the social networks that they manage. Some of them also appreciate its intuitive, centralized, and easy to use dashboard that houses everything they need to manage their accounts.
There are mixed reviews about its customer support with some saying that its representatives are difficult to consult with. Others had contrasting comments about its post scheduling feature; some find it useful, while there are those who experienced otherwise. Moreover, while most users recommend this software, they shared that it can also be expensive, especially for small businesses.
Has robust analytics and reporting tools
“Sprout Social lets us run reports on social media analytics across multiple platforms. This can be challenging because native tools often possess limited functionality and have different metrics that are hard to compare. Sprout Social quickly can assemble campaign wide reports that would take far more time to assemble.”
It can get expensive if you have multiple users
“It doesn’t have a huge feature set or vast variety of uses, at least for my organization, but what it accomplishes (reporting) it does well and saves us a great deal of time. It also can be on the pricey side if you have multiple users who need the tool (the standard plan alone is $99 a month per user at the time of writing this review).”
Sprout Social Frequently Asked Questions (FAQs)
Does Sprout Social promote data privacy and security?
Yes, it does. All interactions within the platform are encrypted with SSL (Secure Sockets Layer). Sprout Social’s databases are secured in a private network that is inaccessible from the public Internet. It does not store user passwords, and access to Facebook and Twitter is done using a mechanism called OAuth (granting access to applications without the need for passwords).
Does Sprout Social allow posting of multimedia content?
Yes, it does. You can schedule, draft, queue, and publish video and multi-photo posts across Twitter, Facebook, and Instagram. Apart from these, you can also edit, adjust, and optimize your images to add filters and text with its built-in image editor.
Can I set user permissions if there are multiple users?
Yes, you can. Sprout Social lets you grant publishing access on a profile-by-profile basis for each individual user. You can customize levels of publishing access depending on your team’s requirements.
Our Top Social Media Management Software Picks
If you are not sure if Sprout Social is right for you, this article on the best social media management tools is a review of our top choices. Our team analyzed dozens of tools to find the best ones to save you time and take a more strategic approach to social, and narrowed down our recommendations based on cost, features, and ease of use.