Tock is an online reservation and resource management software for restaurants, wineries, and pop-up events. Its features include guest management, pickup and delivery, inventory tracking, contactless ordering and payment, and integrations with social media and third-party POS apps. Tock is recommended for restaurants that offer dine-in, takeout, and delivery services, and its monthly fees start at $199.
Tock Pros and Cons
Has a mobile app (iOS and Android)
No free trial
Works even in Offline Mode
No up-to-date reviews
Has table customization options (e.g., in-kitchen, chef’s counters, and private dining)
Who Tock Is Best For
Restaurants and wineries that offer dine-in, takeout, and delivery services: Tock’s booking and inventory system enables you to manage all three services online to avoid cancelations, double-bookings, unserved orders, and stock-outs. It also lets you monitor sales, stock, and employee performance in real time through the web or its mobile app.
Those who organize one-off or recurring events: Tock’s Event-Only plans enable you to create and manage different types of gatherings.
Tock’s pricing page shows three monthly plans for restaurants and wineries, with fees that start at $199. The main differences between the tiers are the amounts charged on prepaid reservations and access to premium features like custom integrations and a dedicated account manager.
Fee on Prepaid Reservations
Dedicated Account Manager
This plan provides a complete table, event, guest, and reservation management system and includes unlimited, users, covers, and devices. It comes with a 2% charge per prepaid reservation.
This tier covers everything in Plus but with no additional charge on prepaid reservations.
The Enterprise plan lets you expand your software with custom integrations and advanced administrative tools. It also gives you access to live product training sessions and a dedicated account manager.
If you want to use Tock only on a per-event basis, then subscribe to its special plans, which have fees that start at 2.5% per transaction plus $0.49 per ticket. The main difference between the tiers is access to premium capabilities like mobile app ticket scanning, variable ticket pricing, and 24/7 phone and email support.
2.5% + $49¢ per ticket
3% + 99¢ per ticket
Mobile App Ticket Scanning
Variable Ticket Pricing
24/7 Customer Support
This plan is for one-time general admission events and includes the following features:
- General admission tickets
- Custom website widget
- Mobile app ticket scanning
- Guest notes and tags
- Automated email reminders
- Post-event guest feedback surveys
This option is for businesses that hold events regularly and those that offer special table setups and reserved seating. It covers everything in Essential, plus the following:
- Reserved seating tickets
- Variable ticket pricing
- Discount codes
- Customizable email and text message reminders
- Email support
This tier is for large-scale, multi-location events that require advanced tools, custom integrations, and access to dedicated support. In addition to all the features in the Premium plan, these are what Enterprise can do:
- Custom integrations
- Access to a dedicated account manager
- Data exports
- Business group settings
- Customized roles and permissions
- 24/7 phone and email support
Tock Alternatives 2020
Small- to mid-sized restaurants that need robust reporting and a simple interface
Restaurants that want reservation and at-a-glance table management
Brick and mortar businesses that want scheduling and timekeeping (free for one location)
Starts at $69 per month
Starts at $69 per month, per terminal
Starts at $0 per month
Tock’s features are designed to automate and simplify business management processes for restaurant and winery owners and event planners. Here are some of its capabilities:
Table management: Send two-way text messages to walk-in guests that you cannot seat right away and customize your floor plan using the drag-and-drop editing tool. You can also access guest notes and table information online and from any device.
Reservations: Tock displays reservations made daily alongside unique experiences like tasting menus, chef’s counters, and events. Its automated waitlist feature allows your last-minute cancelations to be automatically filled.
Intelligent booking: Guests can book anytime from any browser and on any channel (through the Tock website, mobile app, and widget, or directly on Facebook, Instagram, and Google).
Customizable guest experience: Allow customers to select special tables, add-ons, and anything else you have to offer.
Special tables: Use the software to offer unique seats and special experiences, including in-kitchen tables, chef’s counters, igloos, private dining, booths, fire pits, and anything else you can create.
Guest profiles and Smart Groups: Tock has fully configurable guest tags, notes, and social media integrations, which allow you to immediately see a customer’s profile whenever you need it. You can also apply discounts and grant VIP access to certain clients using the app’s tag-driven customer segmentation tool called Smart Groups.
POS integration: The software can be integrated with your preferred POS system. Contact Tock’s support team for assistance.
Summary of Tock Reviews
As of the date this article was written (Sept. 18, 2020), there are hardly any up-to-date Tock reviews online.
Tock Frequently Asked Questions (FAQs)
Where is the Event-Only plan applicable?
This special event management and ticketing plan is suitable for the following:
- General admission events
- Pop-up events
- Tastings and tours
- Holiday dinners
- Brand activations
Will Tock continue to work if I’m offline?
Yes, you may continue to use the software even without an internet connection. The data entered in offline mode will automatically be sent to the system when you go online.
Can I use the software outside the US?
Yes. Tock is used in 30 countries across 200 cities, and this coverage continues to grow via the software’s integrations with Google, Facebook, Instagram, Chase, and WineDirect.
Our Guide to Restaurant Software Tools
If you aren’t sure where Tock fits into your restaurant software plan, then our review of the best restaurant reservation systems examines our top options. Our team looked at a variety of solutions and narrowed our recommendations down based on price, ease of use, and features like flexibility and customization, guest communication options, and signature features.