Top Producer is a real estate customer relationship management (CRM) software that offers lead generation and nurturing solutions. It features real estate agent websites, social media insights, and follow-up email templates, among others. It costs $50 to $90 per user, per month. It’s best for real estate agents looking for a solution that integrates internet data exchange (IDX) with CRM and those who want to consolidate leads from multiple sources.
Top Producer Pros & Cons
Extensive set of features that cover CRM and IDX solutions
Captures leads from multiple third-party sources
Does not have a mobile app
Provides one-on-one coaching
Limited options for real estate website design
Who Top Producer Is Best For
- Real estate businesses looking for a solution that integrates IDX with CRM: Top Producer offers IDX websites that have the capacity to consolidate and send leads to the platform’s CRM tool. This functionality makes sure that all leads captured from the websites are recorded.
- Real estate agents who want to consolidate leads from multiple sources: Top Producer can capture leads from various third-party sources, such as multiple listing services (MLS), social media, and lead vendors.
Top Producer Pricing
Top Producer’s pricing depends on the features and solutions you need, as well as the size of your team. Its packages range from $50 to $90 per user, per month. However, you can also separately pay for each of its individual solutions, which range from $20 to $60 per user, per month.
Top Producer Tiered Pricing & Features
Last updated on 05/15/2020
*Annual plans are paid in full at the start of the billing cycle.
The plan inclusions are available as stand-alone products: CRM ($40/user/month), Website ($35/user/month), Market Snapshot ($60/user/month), and FiveStreet ($20/user/month). There’s an annual payment option as well. You may contact Top Producer to inquire about discounts offered for teams and brokers.
- Lead capture: You can consolidate your leads from different sources, including your own websites, landing pages, social media, MLS, and lead vendors.
- Follow-up coach: The platform’s “follow-up coach” provides suggestions and one-touch actions that enable you to perform follow-up activities more efficiently.
Real Estate Website
This feature enables you to create real estate websites with an IDX feed and listings pulled from MLS providers. As for lead capture, you can also create opt-in forms and landing pages. You can also add various widgets, such as interactive maps and an open house calendar.
This product provides real estate neighborhood reports that can help you determine the best approach to your outreach and follow-ups.
- Automated email marketing: MLS data and consumer behavior work together so you can create the most engaging and relevant content to your leads. You will also see which contacts are opening and reading your emails.
- MLS reports: These reports provide relevant listing alerts that enable you to engage and build relationships with your clients. These alerts include price reductions, new listings, and homes recently sold.
- Local information: This information includes school reports and satellite images that keep your clients informed on the communities they are considering.
This tool streamlines lead response and management using various tools:
- New lead alerts: It broadcasts new leads to your teams. To help you be on top of each lead’s progress, you are instantly notified whenever one of your agents claims a lead.
- Prospect review: Enables you to examine each lead’s property details and social network activity so you can have a more informed approach before calling them.
- Auto-responders: This functionality automatically sends emails and text messages to new leads. You can also add introductions to your team.
- Lead stats: Helps you determine your most effective lead sources by reporting how many leads you are getting from each source and geographical location.
Top Producer Alternatives 2020
Real Estate CRMs
Agents who need an affordable and comprehensive industry-specific CRM
Agents who want advanced customization and sales reporting with a free starting price
Agents seeking a CRM with a highly visual pipeline for lead tracking
Agents who need advanced real estate marketing technology like video email
Agents who need an easy-to-use, intuitive real estate CRM interface
Large teams looking for real estate-focused, lead management features and third-party integrations
Last updated on 04/29/2020
Most Helpful Top Producer Reviews
After reading Top Producer reviews online, I discovered that most of the software’s users are happy with it. Many said that it has a user-friendly interface for communicating with leads and tracking appointments. Some added that the customer support team guided them through the issues they encountered. However, others complained about its outdated design.
It simplifies management of contacts, emails & appointments
Users who gave positive Top Producer reviews said that they were able to organize their contact lists and messages. Some added that its one-on-one coaching has enabled them to quickly learn how to use the software. A few also mentioned that the customer support team was responsive and efficient in troubleshooting their problems.
Software’s interface looks old-fashioned
Those who gave negative Top Producer reviews said that it has an outdated design and layout. Some also complained that it often creates duplicate contacts. It is worth noting, however, that Top Producer responded to these reviews, saying that it has a new version currently in beta with a more modern look and more streamlined workflows.
Top Producer Frequently Asked Questions (FAQs)
What third-party integrations can Top Producer integrate with?
Top Producer integrates with lead vendors, marketing software, and social networks. Lead vendors include Zillow and Trulia. Mailchimp and BombBomb are its main integrations for marketing. As for social media, you can integrate it with Facebook through Zapier.
Does Top Producer provide coaching?
Yes. Top Producer has a team of coaches who offer one-on-one sessions. These sessions cover tutorials on how to use the software. However, you may contact its customer support team if you need further assistance.
Can I export lead data from Top Producer?
Yes. You can export your leads directly to Mailchimp, BombBomb, or into a CSV file. You can customize which data points you want to include in each export.
Top Producer’s strength lies in its streamlined approach to capturing leads and nurturing them—tying lead generation channels to comprehensive CRM and lead management tools. However, it does charge a slightly higher fee than most of its competitors. Some users also agree that you will have to work with an old-fashioned software interface design.
If you are not sure if Top Producer is right for you, this article on the best real estate CRMs is a review of our top choices. Our team looked at a variety of solutions and narrowed down our recommendations based on price, tracking features, ease of use, customer service, and reporting options.