Traject Social is a social media management software that is part of Traject’s suite of digital marketing tools. In March 2020, it merged with Social Report to offer agencies with advanced tools for scheduling content, monitoring mentions, and reporting on engagements. Pricing starts at $49/month. It’s best for digital marketing agencies that are looking for fully customizable social media solutions, as well as businesses and in-house social media managers who want to measure campaign performance.
Traject Social Pros & Cons
Has robust social media analytics
It is a new platform launched in 2020, so there may be issues that are not yet reported by users
Offers white labeling solutions
Lowest plan can only accommodate 2 users and perform only 1 social listening search
Can accommodate up to 80 social media profiles
Who Traject Social Is Best For
- Digital marketing agencies looking for fully customized social media solutions: Traject Social offers white label social media management solutions that enable agencies to attract more clients and manage their teams better. Apart from reinforcing their branding, agencies can customize the platform’s user interface and notifications, as well as configure web domains to match their identity.
- Business owners and in-house social media marketers who need to measure campaign results: Traject Social allows you to build social media reports that are specific to your business needs. It provides presentation-ready report templates that you can export when compiling data and analytics.
- Businesses that have multiple locations or franchises: If you have several business locations with separate social media accounts, Traject Social can help you manage all your profiles in one platform. Furthermore, it allows you to create individual reports for each location.
Traject Social Pricing
Traject Social’s pricing is based on three subscription plans ranging from $49 to $199 per month. The main differences between the plans include the number of social network profiles, users, projects, and social listening searches, as well as access to premium features like competitor tracking and branding customizations.
Small teams or individual users who manage 10-15 social media accounts
Multilocation businesses that need to track competitors online
Agencies that handle multiple clients and accounts
Social Network Profiles
Social Listening Searches
Auto-scheduling of Reports
All plans offer advanced analytics, a unified inbox, unlimited publishing and scheduling, and auto-scheduling of reports. Pro plan subscribers get exclusive access to branding customizations for white labeling solutions that enable them to change logos, colors, menu options, permissions, and more. The Pro plan also offers no-code reselling of social reports, which automates the process of creating projects and adding users from third-party integrations.
To find out what plan suits you best, you may sign up for a 30-day free trial or schedule a demo.
Author’s note: When connecting your social network profile, I noticed that it can take up to 48 hours before data becomes available. Since Traject Social generates in-depth reports, synchronizing data may take a while.
Upon exploring the software, I can say that its interface is user-friendly and intuitive. Its main dashboard displays a navigation bar where you can easily find tools for publishing posts and managing your reports. Its unified Inbox tab also centralizes all your messages in a single interface, eliminating the need to sign in and out every time.
What I like best about Traject Social is that it allows you to configure user access and permissions, making team collaborations more efficient even if you have multiple team members and clients. It also has an editorial workflow where you can set up permissions to make sure that all published posts are aligned with the campaign messaging.
Traject Social Alternatives 2020
Social Media Management Tools
Small businesses that want a comprehensive digital marketing agency with flexible services and competitive pricing
Has a free plan; premium plans starting at $29 per month
Businesses looking for a free, straightforward, and easy-to-use organic social media scheduler
Has a free plan; premium plans starting at $12 per month
Businesses requiring in-depth analytics and user insights
Starting at $79 per month
Reusing content to consistently post on Facebook, Twitter, and LinkedIn
Starting at $49 per month
Those using social with the goal of generating leads
Starting at $19 per month
Traject Social Features
Traject Social provides plug-and-play solutions to simplify sharing and content creation. Furthermore, it also gives agencies the option to customize the platform according to their branding guidelines. Below are some of its most important features:
Traject Social’s scheduling tools offer flexibility because you can choose to publish immediately, set a specific time, or configure intervals for recurring posts. As seen in the visual above, you can easily plot your scheduled posts following your campaign parameters and requirements.
There are targeting options available as well that include demographics (gender, age, geography, career, and location). Plus, you can geocode your posts to reach your local audience.
Bulk Uploading of Content
You can utilize its bulk scheduler to post multiple content all at the same time. The platform allows users to upload a spreadsheet that contains the identified publishing schedule with the corresponding content.
White Label Social Media Management
This solution is specifically designed for agencies because they can configure the platform according to their preferences. Agencies can choose their own domain, add their logos, set up their own branded emails, include links to support and FAQs, and more. However, these configurations may entail additional fees, particularly those that involve third-party apps.
Report Builder & Designer
Traject Social features a “report designer” that allows you to build and create reports that are relevant to your business and your audience. You may also export and download your reports in CSV format, send them via email, or upload them in your Google Drive accounts.
Which Social Media Management Software Is Right for You?
Summary of Traject Social Reviews
As of the date this article was written (May 05, 2020), there are no Traject Social reviews available online (it is a new platform launched in early 2020). If you are a past or current Traject Social customer, leave a review to help others who are deciding whether or not to use the software.
Traject Social Frequently Asked Questions (FAQs)
Can users access Traject Social using their mobile phones?
Yes, they can. Traject Social has a mobile app that allows you to create content even when on the go. It also lets users plan, publish, monitor, and review content from their devices. Currently, the app is downloadable from the App Store. According to its website, the Android-compatible app will be available soon.
What social networks can I connect to Traject Social’s platform?
You can connect these popular social media networks to your Traject Social account: Facebook, Twitter, YouTube, LinkedIn, Instagram, Tumblr, Pinterest, and Reddit.
How can I reach Traject Social’s customer support?
There is a Support widget found on the lower left corner of its website. This widget will lead you to helpful resources and articles, or if you need further assistance, you may leave a message within the same tool. It also has a knowledge base where you can access useful information on how to maximize the use of this platform.