Volusion is an ecommerce platform that provides the essential features needed to operate your own online store. It offers order and inventory management, mobile-responsive templates, built-in SEO tools, and a native payment processor. It costs $29 to $299+ per month and is best for small businesses that want a budget software to launch their online stores.
Volusion Pros and Cons
Easy to set up and provides a simplified workflow to launch an online store
Basic features lack room for scaling or detailed analytics
Lower payment processing fees with an in-house processor, Volusion Payments
Lack of customization abilities when it comes to standard ecommerce features provided by other platforms
Limited online sales channels and integrations
Who Volusion is Best For
- Small shops that need a budget ecommerce software to launch their own online stores: Volusion provides a simple and easy to use interface that allows you to build and launch your store fast. It is an end-to-end ecommerce platform, allowing you to set up your store with its own in-house features: payment processors, website themes, and inventory listings. It also offers budget-friendly pricing plans.
Volusion’s pricing scheme is based on four plans ranging from $29 to $299+ a month. You save 10% when you subscribe to an annual plan. The main differences between the plans are the annual sales revenue of your store, the number of products, the level of support you receive, premium integrations, and more.
All plans include unlimited website bandwidth, secure checkouts, free and responsive store themes, inventory management, built-in search engine optimization (SEO) tools, social media integrations, and site editing tools such as drag and drop tools.
Annual Sales Volume
Online + Phone
Amazon & eBay Integrations
* Annual fees are paid in full at the start of the billing cycle.
** Those under the Prime plan get a private Slack channel to connect with experts from marketing, design, account management, technical support, and Volusion’s leadership team. They have priority phone support and after-hours emergency support via chat 24/7.
If you want to try Volusion before signing up for a paid plan, it offers a 14-day risk-free trial with no credit card required.
Volusion provides three payment processing options: Volusion Payments, PayPal, and Stripe. Volusion Payments is its native processor and offers rates as low as 2.15% plus 30 cents per transaction.
Volusion offers add-ons called Quick Wins. These are fast solutions for certain areas such as graphic design and marketing strategies that you might want to outsource. Examples of these add-ons are Google Analytics Training ($200), Image Ad Asset Creation ($100), Basic SEO Audit ($450), Google Analytics Setup ($25), and Marketing Consultation ($200). A full list can be viewed on its website.
This plan is based on a $50,000 annual sales revenue per store and is limited to 100 products and one staff account. You get to manage inventory, securely accept payments, and integrate social media. You can build your store based on Volusion’s responsive themes, drag and drop tools, and optimize it with built-in SEO tools. Support is available online via chat.
Based on a $100,000 annual sales revenue, this plan provides five staff accounts and 5,000 product listings. Support is done online and by phone. All features under the Personal plan are available for the Professional plan, with the addition of the following: newsletters, ratings and reviews, abandoned cart reports, import/export abilities, and phone orders + CRM (customer relationship management).
Business and Prime Plans
Business and Prime plans have all features provided in the Professional plan, in addition to the following: API access and batch order processing, deal of the day, customer loyalty programs, dedicated success team, advanced report builder, third party shipping rate calculator, third party gateways, as well as integrations with Amazon and eBay.
The differences between the two are the annual sales revenue limit, staff accounts, product listings, and type of support received. The Business plan has a $500,000 annual sales revenue limit, has unlimited products, 15 staff accounts, and priority support. The Prime plan generally has a custom limit on its annual sales revenue and unlimited limits for staff accounts and product listings. It also gets its own Slack channel so Prime users can directly access Volusion’s leadership team.
Volusion Alternatives 2020
Most ecommerce and multichannel businesses
Growing businesses selling exclusively online
Brick and mortar shops that want a free online store
Starts at $29 per month
Starts at $29.95 per month
Starts at $0
Volusion features are basic, simple, and straightforward. It provides tools to launch and manage your online store—add products, manage customer information, and access analytics. Here is a summary of its features.
The Order Management tab gives you a basic overview of what you’ve sold, what’s been paid for, and what’s been fulfilled. Each order also has its own detailed page that you can manage and edit.
The Products tab in your Volusion dashboard provides a view of your store’s inventory. You can add products manually or upload a CSV of an existing product catalog. Inventory features are very limited, though—you would need an inventory app to support the tools present in the Products tab.
Sales Channels, Add-ons & Integrations
The only third-party selling platform that has an app in Volusion’s marketplace is Pinterest—with eBay and Amazon integrations available only for those under higher plans. The integrations available for Volusion are also limited when compared to other ecommerce software. There are apps available in its store—most are made by Volusion. There are some apps from outside developers like Mailchimp, Pinterest, and YotPo, but it is nothing compared to the selection you get from other platforms.
Reporting & Analytics
You can get overviews of data in 24- to 90-day increments and check statistics like traffic, product performance, and abandoned shopping carts. However, you don’t get a very detailed view of all the numbers you need to make informed decisions.
As you can probably surmise, most Volusion features are very basic. It can get things done but does not leave room for growth or scaling if needed. I find the lack of sales channels and integrations the biggest drawback for Volusion, as most businesses nowadays look for ways to incorporate more sales channels and manage it from a single platform.
However, its in-house payment processor—Volusion Payments—offers low payment processing fees (2.15% plus 30 cents per transaction). This is a competitive rate for small businesses. Small businesses that have a small budget can benefit from Volusion’s plans and launch their online stores.
Most Helpful Volusion Reviews
Most of the Volusion reviews I have read online have been positive. Many users like its simple interface. Ease of use is one of its strongest advantages. Most of them shared that they were able to set up and launch their ecommerce stores in no time.
Simplicity doesn’t overcome its features
A user who left a positive Volusion review on Capterra said that Volusion is a very simple platform that is quick to deploy and set up. He shared that its pricing tiers accommodate everyone on a budget. He also said that he likes its interface—straightforward and intuitive.
Lack of customization ability and in-depth features leave no room for scaling
Most negative Volusion reviews I have read were all about the lack of standard features and customizations that Volusion’s competitors can provide. For example, one user who left a negative review on Capterra commented that the platform is getting outdated and needs an overhaul if it wants to stay competitive in the market. He shared that standard features such as cart and checkout APIs are not available.
Volusion Frequently Asked Questions (FAQs)
Will Volusion help set up a user’s store?
Yes. Its support team is available 24/7 to answer customer inquiries. Personal account managers are also provided for those under the Business and Prime plans.
Can I move my old store’s data to my Volusion store?
Yes, as long as your old provider allows you to export data in a CSV file. Those subscribed to the Business and Prime plans can import bulk data directly into their new Volusion stores.
Is there a discount if multiple stores are purchased with Volusion?
Yes. You receive a 10% discount on each additional store you purchase. Just enter “Please apply multi-store discount” in the order notes. Once Volusion’s billing team verifies your order, the discount will be applied.
Our Top Ecommerce Software Picks
If you aren’t sure if Volusion is right for you, this article on the best Ecommerce platforms is a review of our top choices. Our team looked at a variety of platforms and narrowed down our recommendations based on price, ease of use, features, payment processing, inventory management, additional sales channels, integrations, reporting and analytics, user reviews, and customer support.