Web CEO is a search engine optimization (SEO) platform designed to help users boost their website ranking on search engine results. Its features include local rank tracking, keyword research, mobile optimization check, and competitor metrics. It costs $99 to $299 and is best for businesses or digital agencies that offer website solutions to their clients.
Web CEO Pros & Cons
Offers niche subject tracking for specialized industries
May charge additional fees for some features
Ideal for digital agencies “reselling” or offering SEO services
Limited historical data
Easy to use and intuitive
Agency Unlimited’s total cost may balloon based on users’ needs
Who Web CEO Is Best For
- Users who need niche subject tracking: It provides hundreds of popular search engines in the list (including YouTube). Users can track keyword rankings down to the city or ZIP code and see snippets and knowledge panel results.
- Digital agencies: Web CEO enables digital agencies to brand SEO reports generated from Web CEO as their own, and not as a report done by Web CEO.
Web CEO Pricing
Web CEO pricing is based on three subscription plans: Startup ($99 per month), Corporate ($299 per month), and Agency Unlimited (starts at $99 per month + scanning fees). The main differences between the plans include the maximum number of unique keywords and pages audited, as well as access to premium features, such as white-label SEO tools and API.
Starts at $99
+ scanning fees
Starts at $75
+ scanning fees
Want a complementary competitive analysis? Visit Ignite Digital.
*Annual plans are paid in full at the beginning of the billing cycle.
Web CEO’s three plans are designed to cater to various kinds of users, giving them the option to choose which one best fits the requirements of their business. New users are also given the option to try the service for free for 14 days without requiring them to provide their credit card details.
Additionally, while all plans include basic features, such as accurate local rank tracking, Google Analytics and Search Console integrations, keyword research, mobile optimization check, and page speed test, below are descriptions on what differentiates one from the other:
The Startup plan offers basic, but essential SEO tools and provides users with 200 unique keywords, weekly automated scanning, 5,000 audited pages, and 10,000 analyzed backlinks.
The Corporate plan offers larger companies more allocation to their plans, including 600 unique keywords, 150,000 audited pages, 150,000 analyzed backlinks, and an SEO audit button on their site.
The Agency Unlimited plan provides users from digital agencies with scalable and flexible solutions to offer SEO services to their own pool of clients. The plan includes unlimited keyword search, daily automated scanning, unlimited backlinks analysis, white-label SEO tools, as well as white-label support and training.
Web CEO Alternatives
Web CEO Features
Web CEO provides users with an extensive set of tools to improve their website ranking—both by helping them improve their own content and weed out external sites (that link to their websites) that may be harmful to their websites.
Keyword Research Tool
Provides users with insightful keyword suggestions on the most profitable keywords. It also includes suggestions from users’ Google Search Console (formerly Webmaster Tools) account on underestimated, yet powerful keywords, as well as keyword suggestions garnered from competing sites.
Internal Links Optimization Tool
Allows internal link text analysis to help users establish their site theme and get the most from semantic search. It also offers a page authority analysis tool to help users determine which pages of their site are considered authoritative by search engines.
Backlink Quality Check
Enables users to generate a toxic links report to clean up their website backlink profile from unnatural backlinks. It also links to domain research to find which sites bring them link leads, as well as find out sources that discusses users’ website content.
Competitor Backlink Spy
Discovers competitor links so users can reverse engineer their link building strategy. It also helps users identify the level of competition within the search engine results page comparing multiple websites.
Most Helpful Web CEO Reviews
Most Web CEO reviews from the web are positive. Users highlighted its ease of use and extensive reports. They also highlighted its reliable and dependable customer support team, as well as varied pricing options that are flexible to fit different budgets. On the other hand, while many users like the pricing model, concerns raised by some users include additional charges on advanced reporting tools. It is notable, however, that negative reviews are rare and users like the software in general.
Intuitive SEO software with excellent customer support
One user who gave Web CEO a positive review on G2 said that the two main factors that set it apart from competitors are its excellent customer support and pricing options. He also mentioned that it offers an intuitive interface to easily jump between keyword research, suggestions, rank checking, on-page analysis, and advanced reporting features—enabling users to streamline and automate their SEO process. He shared that because of this, they are able to quickly analyze a site and offer suggestions and solutions to their clients faster than they had been doing before.
Requires additional cost for more advanced features
One user who gave Web CEO a negative review on G2 said that some of its advanced reporting features have additional costs, which users should take into account when planning for their SEO budget. Another thing he suggested is to have a portion of the system on a desktop environment without having to purchase a separate subscription. However, he did say that the online system provides everything that an experienced SEO consultant needs to manage a site. Lastly, he complained about the limiting 12-month search history and suggested longer historical data options.
Web CEO Frequently Asked Questions (FAQs)
How do unique keywords in rank tracking count?
Web CEO doesn’t count unique keywords as combinations of keyword plus search engine. Therefore, tracking how a “keyword” ranks on three local variants of a search engine makes it count as only one keyword of the available number used, not three. If you are paying to track 200 keywords across three search engines, your report will have 200 keywords on the list and three search engine columns with results for each.
How does Web CEO help new users get onboarded?
For those who are just starting to use SEO, as well as for those who want to enrich their knowledge and be on top of the SEO world, Web CEO provides its help center files, among which are the SEO Roadmap and a pool of SEO Guides for best practices. The company also continually updates its blog page to cover the latest SEO and industry topics that users may find useful and relevant.
Can users change their subscription anytime?
Yes, if you’re changing the service plan before your current subscription term expires, the unused funds with be automatically compensated to your account balance and used to cover (fully or partially) the invoice for the new subscription.
Our Top SEO Software Picks
If you aren’t sure if Web CEO is right for you, this article on the 6 Best Small Business SEO Services is a review of our top six choices. Our team looked at a variety of solutions and narrowed down our recommendations to our top six choices—including the best overall—based on price, features, ease of use, and customer reviews.
Disclaimer: The following information was provided by WebCEO and does not necessarily reflect the views of FitSmallBusiness.com.
What is WebCEO?
Web CEO has been a developer of SEO software and Internet Marketing tools since 2000. In 2010, Web CEO developed an SaaS product called WebCEO Online. Since that time, the company has collaborated with large SEO Agencies and corporations while adding new advanced features to its website marketing software.
Advanced technologies used in the online WebCEO software include an SEO API, white-label service on subdomains, SEO task management, team collaboration features, plus lead generation tools.
Both in-house SEO teams and digital agencies love WebCEO because of the depth of functionality, including a Keyword Research tool, a Rank Tracking tool, a Backlink Quality Check tool, an SEO Analysis tool, Social Analytics tools, a Competitor metrics module and a bunch of useful integrations (Google Analytics, Google Search Console, Google My Business and more) – there are 17 tools all in all. WebCEO’s Dangerous Competitor Finder and Competitor Backlink Spy tools have been the talk of the SEO industry since 2017.
Recently WebCEO has released a new Google My Business tool that makes it really easy to track and analyze the general dynamics of your users’ activities for all connected locations!
WebCEO’s Rank Tracking tools are the best in the niche. Enjoy rank tracking on the hundreds of popular search engines in the list (including YouTube). Track keyword rankings down to the city or zip-code and see Snippets and Knowledge Panel results and not just the lower placed organic rankings!
WebCEO News & Activity
- Nov 2011 WebCEO Online Introduces a Website Auditor that checks for Both Technical and Keyword-oriented mistakes
- Feb 2012 The New WebCEO 9.1 Offers SEO Reports in Different Languages and Ensures Uninterrupted Queries
- June 2013 WebCEO Online SEO Tools are Partnered with Search Engine News
- July 2013 White Label SEO Tools Used By More Ad Agencies, SEO Companies and Web Design Firms
- Oct 2013 The WebCEO Online SEO Platform Helps Corporations Identify and Liquidate Toxic Links
- July 2014 Updated WebCEO Online SEO Platform Makes Social Media Marketing More Measurable
- Dec 2015 The Best Organic Search Marketing Software According to G2Crowd Winter 2016 Rankings, Based on User Reviews
- Apr 2016 WebCEO Awarded Best SEO Software on CrowdReviews.com
- May 2016 WebCEO Awarded Best SEO Software on CrowdReviews.com
- Sept 2016 Time-Proven SEO Software: WebCEO Is Celebrating 15 Years in the Industry
- Nov 2016 The Best Organic Search Marketing Software According to G2 Crowd Winter 2017 Rankings, Based on User Reviews
- Dec 2016 Tasks Module for Digital Agencies and DIY SEOers Just Released by WebCEO
- Apr 2018 WebCEO’s Online SEO Software is Now Translated Into 24 Languages
- Apr 2019 White Label SEO Platform by WebCEO Has Become a Turnkey SEO Business for Digital Agencies and Software Resellers
- July 2019 WebCEO, the Agency Oriented Marketing Platform Launches a New Local SEO Module WebCEO Customer Service
We value each and every customer, from a small business owner to a large digital agency or corporation. If a customer is new to the process of SEO, we are ready to help, teach and support – in order to make the learning curve faster and bring our customer to success.
What makes your company stand out from the competition?
We are proud to develop a reliable product, which currently supports more than 1,350,000 online businesses. The data we provide boasts of being secure, and accurate. We can’t afford to provide unreliable data – because we primarily serve our product to Digital Agencies, the most demanding clients in the SEO niche.
Our mission is to help Internet Marketers promote their online businesses effectively, save time and effort and dominate their niches.