Zoho Campaigns is an email marketing software designed for small to mid-sized businesses. It can also act as a full marketing automation tool because it can be integrated with Zoho CRM, WordPress, several social media platforms, and more. We compiled Zoho Campaigns user reviews from around the web and determined that it has generally positive ratings. We also compared its available pricing options.
Summary of User Reviews
What Zoho Campaigns does well:
Users who gave Zoho Campaigns a positive review said that it works really well with its Zoho CRM integration, which makes it easy for them to create segmented and targeted lists. Several users also find the stats and reports it generates for every campaign very useful in measuring the effectiveness of their emails. The free plan is something that a lot of small business owners find very appealing.
What Zoho Campaigns does not do well:
Users who gave Zoho Campaigns a negative review said that the application’s interface could use some upgrading to make it look more modern like its competitors. Some users also complained that it can be quite tricky to edit the email template elements.
Most Helpful Positive User Review
One user who gave Zoho Campaigns a positive review on Capterra said that since it comes from the Zoho suite of applications, integrating it with them (like the Zoho CRM) really enhances workflow because they seamlessly work well together. She also thinks that the analytics she gets from her email campaigns are great. The pricing of the software is another thing that she really likes, as it allows her to get only the features that she needs and not have to pay for other fluff that her business doesn’t require.
Most Helpful Negative User Review
One user who left a review of Zoho Campaigns on Software Advice said that the layout and design is very simple, making it not very aesthetically pleasing. He also feels that the integration with third-party apps is limited and that the automation feature is sometimes unreliable.
Zoho Campaigns Pricing
Zoho Campaigns offers three options: Free Plan, Subscription Plan (priced by the number of subscribers), and Pay-as-you-go (priced by the number of email credits). The Subscription Plan’s pricing ranges from $5 to $350/month for users that have 1 to 100,000 subscribers. The Pay-as-you-go option ranges from $6 to $750 for 250 to 100,000 email credits.
The table above shows an example of some of the pricing for each of the options. For a complete pricing information, you can go to their pricing page.
The Free Plan is free forever, but as seen above, it has limitations. The main difference between the two paid options depend on whether a user prefers to be charged by the number of his subscribers (without worrying about how many emails he will send) or if he prefers to be charged only by the number of emails he sends (without being limited on when he can use his credits). The Subscription Plan can also be paid annually at a discounted price.
For high volume users who have more than 100,000 subscribers or who needs to send more than 100,000 emails, you can fill out Zoho Campaign’s form, and a company representative can get in touch with you.
Top Email Marketing Software 2019
Zoho Campaigns Features
Check out the list below of some of Zoho Campaign’s features.
- Subscriber Management
- Drip Marketing
- Marketing Automation
- A/B Testing
- Social Campaigns
- Real-Time Analytics
Helpful Email Marketing Software Resources
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Small Business Email Marketing Made Easy — You often hear a lot of marketers saying that the money is in the email list, but if you’re feeling like your email marketing efforts aren’t paying off, this article gives you the DO’s and DONT’s of email marketing to make it uncomplicated, so that you actually end up getting leads and sales from it.
Zoho Campaigns FAQ
Is there a free demo of Zoho Campaigns?
Aside from the Free plan, interested users can also request for a free demo via a web conference. You would need to schedule for a personal session by filling out this form.
Does Zoho Campaigns provide technical support?
They provide support via email. You can reach them at email@example.com. You can also request for a call back by submitting your details here. Technical support during weekends is limited; however, their website does not indicate hours when they provide support.
Does Zoho Campaigns offer discounts for non-profit organizations?
Yes. They offer up to 20% discount for non-profit orgs.
What types of payments does Zoho Campaigns accept?
They accept payments through credit cards (Visa, Mastercard, and American Express) and PayPal. For annual subscriptions, they also accept payments via bank or check transfer.
Zoho Campaigns Overview Video
The video below shows how you can get the most out of your email marketing with Zoho Campaigns if you connect it with its partner CRM — Zoho CRM.
When choosing an email marketing software, it’s important that the software integrates with other applications your business is currently using. Here is a list of some of Zoho Campaigns’ popular integrations: