Zoho Social is a social media management software that enables users to manage multiple social media accounts in a single platform. Users can schedule posts, monitor their social engagements, facilitate team collaboration, and analyze social media performance. It costs $0 to $400 per month. It is best for digital marketing teams that handle multiple brands and businesses that use Zoho CRM to manage leads.
Zoho Social Pros and Cons
Offers a free plan
Limited selection of supported social media platforms; cannot manage Instagram Stories and IGTV
Has a bulk scheduler tool for multiple posts
Limited third-party integrations
Extensive social media analytics
Drag-and-drop interface for managing social media pipeline
Who Zoho Social is Best For
- Digital marketing teams that manage multiple brands on social media: Zoho Social enables you to centralize management of different brands across Facebook, Instagram, Twitter, LinkedIn, and Google My Business. It has a Bulk Scheduler feature that lets users upload spreadsheets containing multiple social media posts.
- Businesses that use Zoho CRM to manage leads: Businesses that generate leads through Zoho Social can directly transfer their leads’ contact information to the Zoho CRM platform. This integration enables you to generate reports on which social media ads are performing well and converts social engagement into customer relationship management (CRM) contacts.
Zoho Social Pricing
Zoho Social’s pricing includes a free plan and four paid subscription options with prices ranging from $15 to $400 per month. Notable differences among these plans include the numbers of brands*, team members, and custom reports you can generate per month. Higher plans also have access to more advanced features, including publishing calendar and bulk scheduler.
Last updated on 03/26/20
*One brand includes one account for each of these seven social channels: Twitter, Instagram, Facebook page, Facebook group, LinkedIn company page, LinkedIn profile, and Google My Business listing.
**Annual plans are paid in full at the start of the billing cycle.
For the paid plans, you can add more team members for $10/member/month (or $8.33/member/month if billed annually).
If you manage more than 50 brands, you can request a customized plan.
Accounts under the Free plan can include one team member and manage one brand. It has access to Zoho Social’s basic features such as posting/publishing, URL shortener, published post stat reports, and zShare browser extension.
The Standard plan includes more advanced features such as post scheduling, repeat posting, SmartQ (predicting the best time to publish based on audience activity), summary reports, team collaboration, and engagement monitoring. It can also integrate with some third-party software such as Bitly, Zoho Desk, and zShare.
The Professional plan includes additional features like the publishing calendar, post queuing, custom audience targeting, bulk scheduling, reports and analytics, scheduled reports, and Facebook Lead Ads integration. Accounts under this plan can manage one brand and seat up to three team members. You can also generate up to 10 custom reports per brand per month.
Managing additional brands costs $20 per brand per month (or $16.66 per brand per month if billed annually).
The Agency plan is designed for social media teams with three to five members managing up to 10 brands. This plan has access to the Free, Standard, and Professional plans’ features, plus custom domain, branded reports, personalized client invite emails, and custom view for clients. You can generate up to 25 custom reports per brand per month. Your clients also get to log in for free.
You can add more brands as needed at an extra cost, $80 per 5 brands per month (or $66.66 per 5 brands per month if billed annually).
Agency Plus Plan
Accounts under the Agency Plus plan can manage up to 20 brands and seat up to five team members. It has the same set of features as the Agency plan and shares the same pricing for managing additional brands.
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Zoho Social Features
Zoho Social’s features are designed to help users manage multiple social media accounts. Here’s an overview of its main features.
Zoho Social lets you plan, organize, and manage your social media pipeline. It enables you to write your posts ahead of time and schedule their publishing. You can also create time slots to avoid overlapping posts or pick SmartQ, a tool that predicts your audience’s most active times.
It has a Bulk Scheduler feature that allows you to schedule multiple posts all at once. You can upload all your posts from a spreadsheet to its platform.
Zoho Social has a listening dashboard that displays an overview of your brand’s reviews, keywords, or mentions. It also has a live stream feed that shows you real-time engagements on your social media accounts. Lastly, it provides you with a Direct Messages tool that helps you stay on top of conversations by replying in line to all Facebook and Twitter messages. It displays contact information and engagement history.
Zoho Social has team collaboration features for various topic discussions such as performance reports or influencer engagements. Users can tag team members to start a conversation or inform them of changes.
You can assign roles and permissions to different team members. It allows users to determine which social channels are accessible to select members or limit their actions on each channel.
Zoho Social’s analytics shows where your followers are from, what content drives the most engagement, and other metrics that give more insight to your brand’s social media performance. You can also customize reports by adding visuals (charts and graphs) and choosing from its wide range of analytics tools. Users can set a schedule of when to receive their reports.
Quiz: Which Social Media Management Software is Best for You?
Most Helpful Zoho Social Reviews
After reading lots of Zoho Social reviews online, I discovered that most of its users are getting good results from using the platform. Many said that it has streamlined social media management for multiple accounts; while some added that it has a user-friendly interface, especially for scheduling posts. However, others complained that its mobile app is not as functional as the computer-based software. Others also wished that they could manage other social media platforms, such as Pinterest and Xing.
Zoho Social makes managing multiple social media accounts easier
“ZohoSocial makes it easy to post to multiple social accounts so that I don’t have to do it manually for each account. It’s a super simple interface. And the scheduler means I can sit down on a Sunday and just preload a whole bunch of posts at one time.”
It has a limited selection of supported social media platforms
There are users who complained about its mobile app’s limited features, as compared to the ones included in the computer-based software. Some wished that the platform would support more social media channels such as Pinterest, YouTube, Xing, and Instagram Stories. Others also suggested adding more features, including social listening, hashtag saving, and the ability to tag personal profiles.
Zoho Social Frequently Asked Questions (FAQs)
What types of multimedia content can users add on their posts?
With Zoho Social, you can add photos, videos, GIFs, and emojis on your posts. If you are posting on Google My Business, you can also put call to action (CTA) links.
Can I manage multiple accounts on the same social channel?
Yes. To manage multiple accounts on the same social media channel, you need to set them up as separate brands.
What permissions can I assign on team members?
You can create custom roles on Zoho Social for publishing, messaging, commenting, and accessing advanced reports. You can also limit each team member’s access to your social channels.
Our Top Social Media Management Software Picks
If you are not sure if Zoho Social is right for you, this article on the 11 Best Social Media Management Tools for Small Businesses is a review of our top choices. Our team looked at a variety of solutions and narrowed down our recommendations based on cost, features, and ease of use.