Zurple Pros & Cons
Provides data-driven and personalized autoresponders
Generic internet data exchange (IDX) landing page design
Can target advertising on specific areas within the same ZIP codes
Limited search filters on IDX site
Integrates with CoreLogic, a property data provider
Limited CRM and task management
Who Zurple Is Best For
- Real estate agents who want to source leads from micro markets or sub-areas in the same location: Zurple enables you to target advertising in certain neighborhoods and areas, enabling users to optimize their advertising budget and focus on leads that are most likely to convert.
- Real estate businesses that want in-depth lead data: Zurple provides a comprehensive analysis of your leads’ behavior, which includes preferred properties, price ranges, and geographic location, among others.
- Non-tech-savvy real estate agents who want experts to build IDX websites for them: Zurple’s team builds and launches an IDX website for each of the areas that you serve. These sites are built with a location-specific lead capture functionality.
Zurple’s pricing starts with a base fee of $399 per site, per month plus an advertising budget ranging from $250 to $450 per month. The platform also charges a one-time onboarding fee ranging from $199 to $499 depending on the number of pages you have on your website.
To get detailed pricing information and check availability of your preferred area, contact Zurple’s customer support.
Zurple Alternatives 2020
Real Estate Lead Generation Software
Agents who need real estate-specific lead generation software with a built-in CRM
Agents looking for an all-in-one platform with sophisticated lead generation features like A/B landing page testing
Agents who want a no-frills CRM that’s integrated with leads generated from Zillow
Agents who want to capture leads using social media sites like Facebook or Twitter
Agents who need sophisticated client engagement with a fully integrated mobile app
Zurple’s features cover end-to-end lead generation and nurturing capabilities. Below is an overview of its key features.
- Home search websites: Zurple provides a branded IDX website for each of your targeted areas. You can have up to 10 websites at the same time.
- Lead feed: You can also connect Zurple to other lead sources like Zillow and Trulia.
Lead Behavior Analysis
Zurple provides a profile of each lead’s search behavior, giving insights on their location, property type preferences, property search history, and budget, among others. This information helps you make relevant talking points as you engage them.
The platform also has an algorithm that notifies you if a lead shows signs of being ready to buy soon. It detects when leads view the same property multiple times, save a property as a favorite, and aggressively search for available homes.
Zurple automatically sends follow-up emails that are personalized with its insights on each lead’s search behaviors. The platform directs each conversation into setting an appointment for a home viewing.
Most Helpful Zurple Reviews
Upon reading Zurple reviews online, I found out that most of the software’s users are happy with it. Many said that its automated messages and lead search tracking have streamlined their lead nurturing efforts. Some added that they were able to generate a lot of high-quality leads from the platform. However, others complained about its IDX websites’ limited search filters. A few also wished for the option to require phone numbers on landing pages.
Zurple makes lead engagement easier
“I have leads in my Zurple system that turned into a sale one to two years later, and the best part is you don’t have to manually stay in touch with each lead—the Zurple system does it for you. I am a top-producing agent in my market area with over 70 sales in 2019. When you are busy or just don’t want to constantly reach out to leads to stay in front of them, the Zurple system is perfect for engaging your leads and clients by asking them questions (and when they respond, you answer). It’s like having a personal assistant at a fraction of the cost.”
— Alan Ivory
The home search tool could use more filters
“The multiple listing service (MLS) IDX feed is somewhat limited if a client wants to get specific with their search, such as wanting homes with a three-car garage minimum. You can search for homes with a garage but not for a specific number. When a lead responds to a showing request, they’ll get a text from the system. But, when I reply back, the text then comes from my number, which is different than the initial automated text the system sent. So, it can be confusing for some prospects.”
— Jeff Williamson
Zurple Frequently Asked Questions (FAQs)
Does Zurple provide training resources to its users?
Yes. Zurple maintains a real estate success center that provides resources for social media marketing, brand building, agent productivity, and practical advice. It also offers webinars and blogs that teach you how to maximize the software for your lead nurturing processes.
What third-party software does Zurple integrate with?
Zurple integrates with CoreLogic to provide extensive information on real estate properties. It can also source leads from Zillow, Trulia, and Realtor.com.
Is Zurple available anywhere in the United States?
No, it’s not. Zurple’s availability for a certain area is based on the current customer demand, current target market size, and MLS integration status. You can submit a form on the platform’s website to check if it is available in your area.
Zurple offers IDX website building and lead nurturing solutions. Its websites don’t have extensive selections for design and search filters. However, it has features focused on lead tracking and engagement. Overall, most users would agree that the platform’s lead search behavior analysis and autoresponders streamline the lead nurturing process.
If you are not sure if Zurple is right for you, this article on the best real estate lead generation websites is a review of our top choices. Our team looked at a variety of solutions and narrowed down our recommendations based on price, site creation tools, lead capture, advertising, integrations, and customer service.